The Business of Being a Mom

Marketing for your small business does not have to cost a small fortune to get great results. Our own Boogie Wipes marketing plan is based on well placed social media and it has been working wonders for our brand awareness. Hubspot has been there for us along the way and we want you to start building your very own community too. Carve out some time in that busy mom schedule for this one hour webinar on Thursday May 20, at 2pm EST. But make sure you register for a spot!

Here’s a little social networking in action; our friend Kim Porrazzo writes a blog called Wobwire.com. Note: add to your mompreneur resources. Here she mentions Boogie Wipes out of sheer camaraderie in her post about Walgreens supporting Women Owned Businesses. Ahem…we’ll also shamelessly mention they’re offering 50% off our product. Thanks Kim and thanks to Walgreens!

We also wanted to share an article we came across in the Wall Street Journal. “Why are Women-Owned Firms Smaller Than Men-Owned Ones?” Here’s a quick excerpt:

“THINK EVEN BIGGER: Although the size gap is narrowing between men- and women-owned businesses, at the current pace it will take many decades for that gap to close. To speed things up, I believe we need to do more than simply help women plan for business as usual. We need to dramatically transform women’s concepts of the future of their business enterprises—to move them into a place where they have the vision and the confidence to catapult their businesses to a whole new level.”

Thanks to Sharon Hadary for her concentration on this issue. She is the former and founding executive director of the Center for Women’s Business Research.

Filed under: May - Business Planning (Writing a business plan / Show me the $$)