What if YOU are “They”?
“I’m sure They make something to fix that.”
“Yes, They should have one to hook it on to.”
“They probably have one so it doesn’t hurt so much.”
“They must have thought about making it easier to use.”
Didn’t They? Shouldn’t They? Won’t They? Hello…They? Are you out there? You have a lot of work to do.
Who is this elusive “They” we tall talk about in our moments of frustrating functional dilemma? Are “They” the billion dollar food company packaging a greener, more convenient option? Or are ”They” the technology company working on making the buttons more kid friendly? The toy manufacturer researching a better way to get it to stick on tight or the apparel company who just hired the designer that will finally get it to fit right?
Or what if maybe, just maybe, “They”…is YOU? *Insert Dramatic Thought-Provoking Pause Here*
Start researching your idea today. Don’t assume “They” already are or “They” ever will. Don’t assume “They” know what they are doing and no matter what, never ever assume “They” could do it better than YOU!
Filed under: November
