Understand your Customer then BE BOLD
It may cause shock and awe. But then again… it may cause shock and awe.
If you have taken the time to understand your customer, then you should know what turns them on and off. Find the line and walk it. If they are not responding to your advertising then your message is not bold enough or you’re flashing the wrong crowd.
Boogie Mom Disclaimer: We do not encourage this type of behavior, especially if your children are nearby (wait until your HS reunion). This is not us, we have had children, our assets are closer to the ground. We found this image off the internet somewhere so if someone needs a royalty, email us at boogiemoms@boogiewipes.com. We’re budding entreprenuers so you are welcome to the entire contents of our bank accounts at any time.
Moral of the Story = Make sure you really know who your consumer is. Where do they shop? What do they buy? What movies do they like? How old are their kids? Whats on their ipod? What internet sites were they at today and most importantly, what don’t they want you to know about them? That’s where the good stuff is. Once you know who they are and where to find them, be bold and hit them with your best shot.
Filed under: September - Public Relations
