The Business of Being a Mom

Our topic is “Retail, How do I Talk to These People”. You want to get your product on the shelves, but it’s not as easy as it seems. What’s the secret to snagging the attention of your buyers?

This call-in will be held on Friday December, 16 at 9am PST. Only 3 spots left! To reserve your spot email molly@boogiewipes.com.

Filed under: February - Retail | Comments Off

Our topic is social media and why it’s an essential part of your marketing strategy. Twitter, Facebook, Blogs, and Youtube are free tools to get your audience buzzing about your brand. Allow your fans to voice their opinions and discover why negative comments can actually be a positive!

This call-in will be held on Wednesday October, 26 at 9am PST. Only 5 spots left! To reserve your spot email molly@boogiewipes.com

Filed under: September - Public Relations | Comments Off

There is an enormous amount of pressure placed on Moms who work from home today. Whether you are starting your own business or working remotely, finding a healthy and balanced way to meet both the needs of your family and your business can be exhausting and frustrating for the uninitiated. Schedule conflicts, temper tantrums (from your clients or children) and deadlines only exacerbate the stress of essentially working two jobs at the same time.

On the other hand, the freedom to make your own schedule and create or solidify your family’s financial future is well worth the effort. So we’ve provided some ground rules to follow so that you can avoid reaching your wits end.

Focus:

Remember that children and your clients or coworkers can sense when you are distracted. Stay committed to focusing 100% on either your clients or your children and resist the urge to attempt to divide your focus between them. Sometimes giving your child a meaningful glance or eye contact when he or she talks to you, lets them know that you are really listening to them. Try to remind yourself to be present when talking to your clients and resist the urge to think about anything outside the context of the meeting.

Care for Yourself:

Practice developing an awareness of your own needs. It’s certainly easy to fall into a pattern of continuously being in the service of others. However if you are finding that your energy level is perpetually depleted, then it’s impossible to give your best to either your children or your clients. Recharge by making time for yourself. Perhaps you relieve stress through exercise or a soothing bath before bedtime. Try not to let your stress relief activity slip from your schedule — it’s important.

Negotiable or Not?:

It’s important to designate what is negotiable or what is not when planning your day-to-day schedule. For instance cooking a meal or washing the dishes may be negotiable where as picking the kids up from school would not be. You shouldn’t feel the pressure of mopping the kitchen floor while having to prepare for two client calls in a row. So make a mental list of goals you’d like to achieve for the day vs. goals you must achieve for the day. You’ll find that a flexible daily plan is much more sustainable than a rigid one.

Communication is Key:

Don’t be afraid to ask for help and don’t assume that those around you know when you need it. Your husband and co-workers, parents or in-laws will happily help out, but only if you ask. The mistake that most work-at-home moms make is that because they are so well attuned to the needs of others, they expect that awareness reciprocated. The people around you aren’t mind readers so ask for help when you are feeling overwhelmed.

Be Kind to Yourself:

Stop trying to achieve perfection. There will be days when your children will watch a bit more T.V. than you’d like them to simply because you don’t have the energy to read them a story. There will be days when you don’t answer all of your emails or return all of your calls before the end of the day. Accept that you aren’t perfect and that you can only do the best that you can for your family and your clients. Allow yourself to make mistakes and accept and love yourself with the same unconditional love you show your children.

It’s important to remember that Motherhood and your career is neither a race nor competition. Above all else, learn to ignore the harsh, critical voice that speaks in your head when things don’t go as planned. Don’t focus on reaching some unattainable standard. After all, you didn’t get to where you are without steadfast determination and tireless effort — so be kind to yourself above all else.

Filed under: September - Public Relations | Comments Off